Art Trio

Marketing and advertising is essential for any business. Having promotional products as a part of your overall marketing strategy is a great idea that yields quick and effective results. However, it is very essential that the money that goes behind these products is utilized well. Hence, mentioned below is a list of do’s and don’ts for the promotional campaign of your business.
Dos
· Target audience: Check to see if the product you are providing is suitable for your customers or employees. It should be useful and durable for them to re-use it over a period of time. For example, giving a customized logo pen to a school child would not serve the purpose.

· Design check: Choose a design that is in fashion, but at the same time is universal for all ages. The placement of your logo or tagline should be done correctly as that is the key reason for spending on promotional mugs, bags and other items.

· Quality check: Do a thorough quality check. Ensure there are no manufacturing visual or functional defects. These promotional products speak about your concern for the clients and depict the image of the company.
Don’ts
· Buy less: Everyone loves free-stuff. If you plan to give promotional mugs to your employees or clients, ensure that you have it in quantity, as it will give a bad image of your company.
· Give uniformly: As much as giving gifts to everyone is essential, keep a distinct gift for your top officials, or big customers. You may give a promotional pen to all your employees but give a engrave logo pen to the employee of the month.
· Impulse Buy: Just because it looks good and is highly priced does not mean it is the best. Promotional items are an investment and should not be brought on an impulse, choose your giveaways wisely.
These are general guidelines for any promotional campaign, your may need to go in detail to understand your clients and market your products accordingly.

Relationship marketing is a nontraditional type of marketing which focuses on satisfaction.it differs from other forms of marketing in that it recognizes the long term value of keeping costumers and other people in the value chain of the business. It appears to be the perfect marketing tool for the pharmaceutical industry which relies heavily on the long term support so the doctors who prescribe which drugs patients should take. The doctors used to be the sole decision maker in this process, but times have evolved such that the decision process is now being partly shared by a well informed and empowered patients population. So relationship marketing has now expanded to patients as well: and this is evidenced programs by various patient sponsored by the pharmaceutical industries offering discounts, free laboratory tests, and other value-added promotions to patients. In this respect relationship marketing is a win-win formula for all parts of the business value chain doctors and patients included. In no way does it diminish the credibility of physicians when they forge professional relationships with pharmaceutical companies, in the form of research grants, membership in the company’s speaker’s bureau or advisory events provided there are practiced medical professional and marketing organizations, and are properly disclosed when the occasion calls for it. Researchers and clinical investigations usually include their disclosure of potential sources for conflict or interests in their research manuscripts and lectures disclose the same at the start of their lectures. With a full spirit of transparency, there is nothing unethical with relationship marketing.